Client: Welsh Tourist Board

The brief for this project was to attract people to holiday in Wales. After a photo shoot up Mt. Snowdon I came to the conclusion that Wales could sell itself so 'give wales a try' was born.

The idea of the campaign is to use various methods to create a piece of Wales in the middle of a busy town or city.

To do this not only would you have the posters but also an ultrasound speaker projecting the sounds of Wales infront and maybe even a bit of turf to stand on while you were at it.

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(1/6) The Brief (2008)

give wales a try posters